可持续发展倡议和彩乐园dsn的所有者

组织

Contact

目标

可交付成果

IAB UK

索菲娅海恩斯

• To help IAB UK members understand how they can best reduce their carbon emissions and fulfil their environmental commitments in the media supply chain through education and standardisation
• 与所有下属机构合作

• 环境可持续性资源
• 环境 可持续性的常见问题 - making environmental credentials more accessible in the media supply chain and ultimately to raise the standard  
• 可持续性术语表
• 展示变革 - standout initiatives driving greater environmental sustainability and inclusivity
• 培训课程、工作坊和资格指南 -关注我们行业的环境可持续性

IAB欧洲

劳伦·韦克菲尔德

Dimitris贝

To enable a collaborative and consistent approach to measuring carbon emissions in digital advertising, 包括监管和政策框架, as well as standardising 最佳实践 in ad delivery across the digital supply chain. Key objectives include providing ongoing insights into digital advertising sustainability, 应对稳健温室气体估算的挑战, 为业界提供评估选项的比较概述, 协助操作脱碳, and keeping members informed on evolving European sustainability policies and their impact on digital advertising

• 可持续发展中心
• 2024年战备状态报告
• 商定可持续彩乐园dsn的定义
• 可持续性事件
• Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry
• 可持续发展指引摘要
• Harmonising Language Use for 可持续性 Approaches in Digital Advertising 

技术实验室

希拉里Slattery

• 识别并减少程序化广告造成的浪费
• Work with the Programmatic Supply Chain community to reduce the amount of duplicative bid requests overall size of bid requests that occur
   

• 发布绿色供应路径的最佳实践，例如 可持续性的剧本 which offers guidance and 最佳实践 that the buy and sell side can implement to minimize their carbon emissions today
• 延长完成的工作 IAB法国和SRI to create and maintain industry wide benchmarks pertaining to decisioning and delivery of programmatic advertising 
• Support sending and receiving signals to help brands and agencies bias their media investment towards inventory with verified sustainability goals sending and receiving signals to help brands and agencies bias their media investment towards inventory with verified sustainability goals

广告净零

亚历克斯·d 'Albertanson

Elle沙特尔

To decarbonise advertising operations and promote sustainable, products, services and behaviours

• 在线培训
• 五步行动计划:

1.    减少广告业务运作的废气排放: 帮助英国企业脱碳, mandating supporters set science-based targets in line with the Paris Agreement 

2.    减少广告制作过程中的排放:使用工具.g. AdGreen，测量和减少产品的碳足迹

3.    减少广告分销的排放:帮助处理媒体计划, launched a working group to standardise carbon calculations through a global data framework

4.    通过活动和奖励减少排放: Challenging industry awards bodies to ensure that the sustainability credentials and climate impact of campaigns inform judging. Encouraging organisers of events to put sustainability at the forefront of planning including reducing long-distance travel

5.    利用广告的力量来推动行为改变: Launching the Campaign 广告净零 Awards and helping promote the work of regulators around the rules on environmental claims. Developing a framework with PWC to measure the ad industry’s responsibility on the resulting carbon impact from the sale of products and services supported by advertising campaigns

IPA

奈杰尔Gwilliam 

在英国和全球的零广告网络中发挥着不可或缺的作用

• 支持零广告网络的工作
• On the broader sustainability perspective, the IPA have compiled the following 资源  
   

ISBA

斯图尔特Macnaughtan 

• 为了理解问题, concerns and barriers that ISBA members face in moving their advertising operations toward net zero through the ISBA 可持续性 Forum 
• ISBA是 联合国力争零排放运动, 其中包括到2030年将排放量减半的承诺, 到2050年实现净零排放和世界粮食计划署地球承诺, a global commitment to make marketing teams a force for positive change both internally and with the consumers who buy their products and services
   

目前正在识别广告主的障碍和问题, 然后将设定优先级并确定可交付成果

AOP

理查德·里夫斯

克莱尔威利茨

• To develop strategies to reflect publishers’ commitment to ESG (climate, DE&(I和治理)与Right Thing Media合作 
• To create a framework/charter for a unified collaborative response to agencies and their clients ensuring the media supply chain is embedding people and planet at the heart of business. The charter will inform aspirations for a standard for publishers to adhere to
• 将AOP放置在 联合国可持续发展目标

Survey ran in 2022 to gain a better understanding of members’ 环境, 社会和治理(ESG)证书

• E - the business carbon reduction media supply chain strategy – Review, Reduce, Remove and Report 
• S - how the business is impacting and supporting social issues such as gender equity and diversity
• G -企业如何提供平衡的治理政策, 保障雇员权益, 还有供应链

成立三个ESG小组-脱碳，DE&I / Supply Chain and Content and Impact - looking at what publishers are doing editorially.